Marketing a development

Change of Use for land subdivision

Flyer created for small subdivision development


VisionM undertook a project for a small development that had to follow strict design rules due to the covenants in place for the larger sub-division.   The developer had had the plans drawn up by a local architectural designer but needed to market the houses and preferably sell them before they were built.

Using a rough site plan and Google Earth the terrain was drawn up.  The excavation and building platforms were modelled and the house models positioned correctly.  With the addition of some landscaping the models were then photo-realistically rendered to provide images for marketing materials such as brochures and posters.  Section images and photorealistic images of the interior were also provided along with plan views for prospective puchasers.  These enabled brochures to be printed to be handed out to prospective purchasers.

The ability to create realistic marketing materials to help sell a speculative property assists immensely in finding an early buyer.

Fund raising for a community development


Omaha Beach Surf Club required extensive renovation to provide suitable facilities for the very important service of beach surf and rescue.  VisionM drew up a 3D model of the proposed new clubhouse using plans provided by an architect.  We also developed several photo-realistic views, both interior and exterior and developed a ‘virtual object’.  That is a photo-realistic rendition of the building that can be manipulated by a mouse to ‘orbit’ the property.  Finally we developed a poster that pulled all these elements together and can be used for display purposes to inform both club members and the general public.  We also created a powerpoint presentation and attended a sponsors dinner and presented the model to those present as part of an awareness and fund raising campaign by the club.

VisionM can provide a variety of services to meet the needs of your particular project.

Renovating headaches


Even renovating an existing home can benefit by 3D modelling.  You can try out a new configuration of rooms, add an extension, change doors and windows and do it all before a hammer hits a nail.   Once you see a 3D model of a house you will be surprised by how many variations and changes you can come up with – seeing all the rooms ‘helicopter’ style makes all the difference.

One recent example of how a renovation can really benefit was a family who wanted to make a major extension to an existing older home.  A new lounge area was added to the north, a new porch and entranceway, a new garage and extensive reconfiguration of the internal rooms.  There was additional complexity in this house due to differing floor levels. It was very hard for the family to visualise the new rooms and how they would work so the 3D model helped the whole family ‘buy in’ to the project.

An added bonus was that the 3D modelling process uncovered a mistake in the architects plans which meant the new roof trusses would have been constructed to an incorrect angle.

3D models are built in a similar logical fashion as a real building thus uncovering any significant mistakes in the plans prior to any construction work.